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  • Loyalty for the New Age Customer
    Brands are now moving towards mobile loyalty coupons

    For many years, retailers across the globe have been using coupons, plastic cards, and gift vouchers as their loyalty schemes. but with the increasing penetration of mobile phones, brands are now moving towards mobile loyalty coupons since they are much more cost effective and easy to distribute
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  • Mobile Based Loyalty Programs
    Simplifying Customer Connect

    In the recent years mobile usage has truly skyrocketed to enormous proportions in India. As per Business Monitor International (BMI), a leading London based Industry Research Company there are as many as 8 to 10 million mobile subscribers being added every month.
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  • Effectiveness of a Mobile Customer Loyalty Platform

    Tracking purchase pattern of existing customers and rewarding repeat purchases has become a widely acknowledged strategy by brand managers across the globe.
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  • Loyalty Programs – Creating a Value Proposition for your Business

    A comprehensive customer relationship strategy calls for implementation of an effective loyalty program to acquire, retain and engage your customers in a consistent manner. Today, a loyalty program needs to be tier-based and must focus on lifestyle and purchase pattern of a consumer. Identifying and serving potential high value customers will help increase consumer advocacy. Retailers must make a sincere attempt towards focused marketing instead of just blasting off text and e-mail messages to an unverified database.
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  • Mobile Loyalty Program – The Secret Weapon

    There is no denying the fact that a lot of advertising and brand promotion related expenditure goes into acquiring first-time customers. Marketing professionals should instead direct a large part of their time/effort towards building on the existing customers and getting repeat business out of them. The loss of a customer to competition severely impacts the revenue figures of a company.
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