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MobiResearch |
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Solution Overview:
Conduct Paperless Market Research with masses and collate data, and view reports instantly.
MobiResearch lets marketers/research companies use the mobile phone as a valuable extension of their research strategies. Enabling them to conduct Advertising, promotion and media research, B2B and Industrial Research, Brand Research, Customer Satisfaction Research, Corporate and Employee Research, Channel and Retail Research, Product and Packaging Research, Pricing Research, Strategic Market Research Conduct Consumer, demographic, Readership and Brand / Product perception surveys.
MobiResearch helps improve the efficiency and accuracy of data collection and input. Conducting mobile based research has proven to reduce the research process as well as increase reach.
Features: |
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| 1. Question/Input Types: |
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- Yes/No Questions: Single/Multi Choice - One Answer (Radio Buttons) or Multiple line radio buttons
- Multiple Choice Questions/Selection (Check Boxes)
- Drop down Question selections
- Rating Scale Selection- One to Multiple Answers (Different format options)
- Input Text Box - One Line (Single),One Line, Open Ended, Summation
- Date (MMM/DD/YYYY Drop Down)
- Grid Option - One answer per Row (Radio Buttons), Multiple answers per Row (Check Boxes), Multiple answers per Row (Drop Down), Multiple answers per Row (Text Box)
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| 2. Question Logic: |
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- Branch Logic/ Skip Logic (Conditional & Optional)
- Custom logic options available** (**on request)
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| Benefits: |
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- Broadcast surveys in seconds
- Decrease Process Time
- Faster response
- Increase response numbers
- Conduct research on breaking news
- Reach out to remote areas
- Does not require a computer
- It is a classless medium
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